Amazon Launches Initiatives to Boost India’s Digital Economy, Exports; Know Details

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Last Updated: September 08, 2023, 14:46 IST

Amazon launches new initiatives to boost India's digital economy

Amazon launches new initiatives to boost India’s digital economy

E-commerce giant Amazon launched a slew of initiatives to boost India’s digital economy and exports

E-commerce giant Amazon launched a slew of initiatives to boost India’s digital economy and exports. It has also signed an agreement with India Post to simplify cross-border logistics for MSME exporters.

India Post and Amazon unveiled a commemorative postal stamp at Smbhav’23. The stamp celebrates the decade-long partnership between Amazon and India Post in reaching out to customers with 100 per cent serviceable pin codes in India. It showcases different transportation modes that Amazon uses to ship products from sellers on its marketplace to its customers across India.

Minister of State for Science and Technology Jitendra Singh unveiled a postal stamp to commemorate a decade of partnership between India Post and Amazon at the e-commerce company’s Smbhav Summit 2023.

At the event, Amazon announced a series of new initiatives to boost India’s digital economy and exports. Deepening its longstanding association with India Post and Indian Railways – the backbone of India’s logistics and supply chain infrastructure – the company signed an MoU with India Post for an integrated cross-border logistics solution that will expand the e-commerce exports opportunity to lakhs of micro, small and medium enterprises (MSMEs) across the country.

Additionally, Amazon is engaging with Indian Railways’ Dedicated Freight Corridor Corporation of India (DFC) to enable its sellers to deliver faster to their customers across India. This makes Amazon the first e-commerce company in India to leverage the DFC for shipping customer packages through freight railway routes in India.

Amazon also announced that it will introduce a first-of-its-kind generative AI-based personal digital assistant for sellers called ‘Amazon सह-AI’ and opened its logistics and supply chain capabilities to direct-to-consumer (D2C) brands across India through multi-channel fulfillment capabilities.

Amazon India Country Manager for India Consumer Business, Manish Tiwary said, “We are focused on investing long-term in physical and digital infrastructure and building cutting edge technology solutions to serve customers and enable Indian businesses to scale and grow in India and globally, thus contributing to India’s rising digital economy.”

Amazon’s annual event for digitisation of small businesses Smbhav Summit 2023 was held offline after two years. The event focuses on innovation, financial inclusion, and sustainability for small businesses and consumers.

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