Disney+ Hotstar Tightens Login Rules in India to Curb Password Sharing.

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Disney’s streaming service in India, Disney+ Hotstar, is planning to tackle password sharing among its premium users. Currently, a premium account allows logins on up to 10 devices, but the company is now aiming to limit it to just four devices. This change is expected to take effect later this year, according to sources from Reuters.

This move comes after Netflix made a similar move earlier, informing subscribers in many countries that sharing the service outside their household would require an extra fee. Disney hopes that by restricting password sharing, more users will buy their own subscriptions.

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India has become a crucial market for streaming services, with Disney, Netflix, Amazon, and JioCinema being extremely popular. Experts predict that the Indian streaming sector could reach $7 billion by 2027. Currently, Disney+ Hotstar is leading the market with around 50 million users.

Between January 2022 and March 2023, Disney’s Hotstar accounted for 38 per cent of India’s streaming market, while Netflix and Prime Video had 5 per cent each, according to research firm Media Partners Asia.

Initially, Disney+ postponed enforcing the four-device login policy to attract subscribers through password sharing, hoping they would eventually become paying customers. However, due to the growing importance of the Indian market and the need for sustained revenue growth, Disney is now taking a more proactive approach to curb password sharing.

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It’s important to note that only a small percentage, about 5 per cent, of premium subscribers on Disney+ Hotstar currently exceed the four-device login limit. Nevertheless, the company believes that implementing this policy will encourage genuine users to purchase their own accounts, leading to steady growth and reduced misuse of the service.

Related- Netflix’s Global Crackdown on Password Sharing Boosts Subscribers by 7.6 Million.

Apart from the new policy, Disney is reportedly exploring options to sell or find a joint venture partner for its India digital and TV business. This indicates the company’s active efforts to capitalize on the vast potential of the Indian market while expanding its business prospects.

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