GM looking at the best path to unlock value at Cruise, CEO Barra says, ET Auto

[ad_1]


<p>However, GM's Barra asserted on Tuesday that "we had already demonstrated and validated externally that Cruise technology is already safer than a human driver."</p>
However, GM’s Barra asserted on Tuesday that “we had already demonstrated and validated externally that Cruise technology is already safer than a human driver.”

General Motors Chief Executive Mary Barra said on Thursday that the automaker was looking at the best path to unlock value at its self-driving unit Cruise.

Shares of GM rose about 2%.

Cruise is an “incredibly valuable asset”, Barra said at an event hosted by Wolfe Research.

The Detroit automaker will focus on relaunching the unit this year, she added while reiterating her support for the unit.

Barra’s comments come one month after GM said it would cut spending by about $1 billion at the money-losing robotaxi unit in 2024. It had said earlier in December that it would slash 24% of its workforce at Cruise.

“As we get further along, (Cruise) is going to be a huge opportunity from a personal autonomous vehicle perspective,” Barra said.

GM is also navigating regulatory scrutiny after one of automated vehicles designed by Cruise hit a pedestrian last year.

  • Published On Feb 16, 2024 at 10:26 AM IST

Join the community of 2M+ industry professionals

Subscribe to our newsletter to get latest insights & analysis.

Download ETAuto App

  • Get Realtime updates
  • Save your favourite articles


Scan to download App


[ad_2]

Leave a Reply

Your email address will not be published. Required fields are marked *